06 / About wirkt.
Close to your business.
An editor's eye.
wirkt. is an external editorial team for businesses. We get to know your day-to-day work and make sure its stories do not get lost between meetings.
It starts with what is already happening.
We do not begin with the next content idea. We begin with what is already happening: new projects, committed people, products, progress and experience. That makes communication more credible and easier to sustain.
Practical
We agree who supplies which material, when drafts are ready and how approval fits into your working day.
Consistent
A single campaign can help. A regular editorial rhythm builds trust.
Part of the DAXS network
wirkt. is a DAXS brand, adding communications to the network's IT, web and connectivity services.
A DAXS brand.
DAXS – Herbert Röblreiter provides personally managed IT services in Upper Austria and Vorarlberg. WebDirect, vernetzen.at and verbunden.at complement the network. Within it, wirkt. focuses on ongoing editorial support, social media and content.
The person behind the brand
Listen first.
Then write.
wirkt. is run by DAXS – Herbert Röblreiter. The idea is grounded in everyday business: many companies do good work but show only a small part of it. Between customers, projects and daily operations, there is often too little time to turn a topic into finished content.
We take on that editorial work. To do it well, we need to understand your business: the problems you solve, what matters to your customers and how your team works together. The more specific those insights are, the more distinctive the content becomes.
Your expertise remains your own. We make it clear and shape each topic for its readers and channels.
What you should expect from our work
Specific claims.
A dependable process.
Every claim needs a basis
We ask for examples, context and facts. A good result does not need an invented success story. We check sensitive details and technical claims with you.
The language must sound like you
Your content should reflect your specialist expertise. We explain things clearly instead of creating distance with grand claims. Your customers should understand what you do and why it matters to them.
The collaboration must work day to day
Materials, responsibilities and approvals each have a clear place. We define the scope of work in advance, so everyone knows who does what and what is needed next.
