External editorial support for your business
It happens in your business.
We tell the story.
Find stories, write copy, prepare content and keep it moving: wirkt. brings together the work your day-to-day communications need.
Each service works on its own. Together they form ongoing editorial support.
Services in detail
From the first question
to the finished post.
Social media management
Keep your business visible with posts that reveal something real about your business.
Editorial planning
Organise what your business knows and turn it into clear, consistent communication.
Press and company news
Find the main point in an update and prepare it for the right audience.
Content production
Turn the material you already have into content that makes your work tangible.
Another important channel
Look after your Google Business Profile.
Keep information up to date.
People searching for your company may see your Google Business Profile first. We review which details, services and content should be maintained there, in step with your website and wider communications.
Together we check which features are available and useful for your profile. No particular ranking in local search results can be promised.
Get the basics right.
We check business details, opening hours, contact options, links and photos, and update them when changes are confirmed. Outdated information does not stay unnoticed.
Make current work visible.
For service businesses, we prepare relevant services and offers. For shops or product businesses, relevant products can be maintained. News and approved photos can become posts.
Respond professionally.
We support review management: monitor genuine reviews, agree responses and address critical feedback calmly. No purchased or invented reviews.
You do not need a finished brief
Where do you need a hand right now?
We start where support will make the biggest difference. A single story can be the first step; ongoing editorial work provides continuity.
“We have plenty of stories. Nobody has time for them.”
Then we begin by gathering and prioritising ideas and building a workable editorial plan. Loose ideas become clear tasks and finished content.
“Our channels go quiet too often.”
We review topics and material, develop suitable posts and agree a rhythm your business can sustain over time.
“We have news to share. Now.”
We clarify the occasion and audience. A company update, press release or other content format makes the news understandable.
Ways to get started
One clear task.
Or ongoing editorial support.
You do not have to hand over all your communications at once. We agree where help is needed and which decisions remain with you.
One story, one assignment
A company update, a piece of copy or useful material waiting to be used: we define the outcome, clarify the information needed and develop the content to the agreed version.
Ongoing editorial support
When stories repeatedly fall by the wayside, we take on gathering, planning and producing them at an agreed pace. A named contact at your business provides insight and coordinates approvals.
Support for your marketing team
If the direction is already clear, we can take on specific tasks: write copy, prepare material or continue a content series. We work with your existing team and its processes.
What you commission us to do
You get editorial work
taken care of.
The value lies in more than a piece of copy or an image. Someone needs to spot stories, gather information, prepare drafts, resolve questions and keep the next step in view. We make these tasks part of a clear working relationship.
Our proposal sets out the planned content, channels and responsibilities. The effort depends, among other things, on the material available, how much explanation a topic needs and how many formats are required.
You do not need a finished brief to get started. Show us a current project or update, your existing channels or the point where your communications keep getting stuck.
How we work together
One editorial partner.
A clear shared process.
We think ahead, structure the editorial work and take it on within the agreed scope.
You provide insight, specialist knowledge and approvals, with a clear point of contact in your business.
Understand
We talk about your business, audiences, current communications and challenges.
Agree
We define services, channels, material, responsibilities and a realistic working rhythm.
Create
We develop the content, bring open questions together and review drafts with your contact.
Continue
Approved content is put to use as agreed. New developments and insights feed the next round of planning.
Good to know
The details
before we begin.
The right support depends on your business, the material available and your goals. We agree the exact scope before work starts.
Can we start with just one service?
Yes. A specific story or clearly defined assignment can be a useful starting point. We agree in advance which tasks are one-off and which are ongoing.
Do you offer fixed packages or flat rates?
The work depends on the stories, formats, channels, available material and approvals. We discuss your needs in an initial conversation and agree the scope from there.
How do we keep control of our content?
You retain final approval of the content. We agree a point of contact, clear responsibilities and a review process. Specialist claims and sensitive information are checked with you.
How do the services work together?
Editorial planning sets the direction. Writing and content production prepare the material. Social media and company news put it into the right format for the agreed channels.
The next step
One story is enough
to get started.
Tell us what is happening in your business and where support is missing. Together we can agree a sensible next step.
